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100percent Sagan: the benefits for a brand working with Peter Sagan

100percent Sagan: the benefits for a brand working with Peter Sagan

After a few short years, 100% is a brand that has infiltrated the cycling market… and it can thank Peter Sagan for most of the exposure it receives.

When Peter Sagan won a stage of the Tour de France in 2016, he stepped onto the podium wearing motocross goggles around his neck. He was the world champion. He would wear the yellow jersey. He would command attention. He would gain exposure… and his sponsors love him.

But the UCI has a rule about the podium protocol that had forbidden sunglasses from being worn by the riders. Sagan, and his eyewear sponsor 100%, dreamed up a way around the regulation.

The 100% logo appeared in photos and footage – and the investment in road cycling from the US company was paying off.

The fourth stage of the 2019 Tour Down Under is sponsored by 100% and, earlier in the week, RIDE Media spoke with the company’s international sales manager, Hervé Orny to find out more about the association with Sagan, products that are suited to road cycling… and we also squeezed in a reference to The Jerk and the “optigrab” for good measure.


– Click the link below to find out more about 100% –


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#NRS #cycling @inform_tminsight_make
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We also had the pleasure of catching up with this legend ☝️ @eddymerckx525 which was an honour for us all and a very cool experience for our guests. 👑🙌🏻
The fun and games continue this weekend as we head to my favourite...the Queen of the Classics @parisroubaixcourse for a bit of fun in hell 😜.
Tomorrow our crew will tackle the Paris-Roubaix challenge which will be an awesome opportunity to ride some of the races famous sectors and see just how brutal the pavé can be. We’ll then be kicking back Sunday to enjoy all the action and conclude our trip on a high. It’s been real and can’t wait to round it off with the big one this weekend!
I’ll be sharing our progress and some live action on the IG story here, so be sure to tune in!
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