Take one global cycling brand, one AFL club, a very cool bit of art and an initiative to encourage children to do more sport and you get a great story about a very cool bike.

Trek has created a special design for a bike that incorporates the Adelaide Crows’ indigenous round’s guernsey insignia. Have a look at the clip to find out more about this most attractive piece cycling equipment…


There are a wealth of options in the usual Project One catalogue and, in the coming days, we’ll post a few interviews with owners of bikes created from Trek’s custom paint program.

In the meantime, if you donate to the Every Day Hero charity  you could win the Trek created for the Adelaide Crows!