My inspiration for the trip to Italy was to ride a bike. That is the reason for what turned into a month-long adventure in Europe. It helped that Pinarello was inviting media from around the world for a sneak preview shortly before the official launch of the Dogma F bike late in June 2024.


Intro to a video by Rob Arnold 



This video serves as an intro / prologue, a preview of the Visiting Italy series. Some has already been uploaded (links below) and there are plenty more stories to come from my experiences in June and July.

Pinarello provides some extras but all the other footage is shot by me, with me talking, and me working out a way that I’m going to edit it all to tell the full story. I’ll try. Let me know if you have any questions.


– Rob

Note: Yes, I did ride. Just briefly after the official Pinarello function. And again, later in the trip… but that’s one of the other stories.


Previous episodes:

Video Chapters

  • 00:00 Intro
  • 02:51 Going to the intro show Corvara, Italy
  • 03:55 Ad agency clip (in brief) – bits of Pinarello’s official preview
  • 04:34 Luke Rowe Q&A ‘Watts Occurring podcast live’
  • 06:18 Quick ride in the Italian Dolomites
  • 08:04 Coming soon (other stories from Pinarello launch and trip to Italy).
  • 08:41 Question for Luke Rowe about the Glory Days…