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InForm-Make team owner, Cameron McKimm, has offered an overview of his line-up for 2018. It now boasts the regular January performer, Pat Lane, and is supported by Specialized’s Australian office…
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“To start we need a new website with team/rider profiles, race reports, news etc. It’s crazy we don’t have a stand-alone website. It’s the national competition!” So says Cameron McKimm when asked what could be done to improve the NRS.
Apparently this platform is coming, in the meantime RIDE Media is assisting by profiling some of the teams that are registered to race the nine-race series in 2018. This is the sixth instalment of the team profiles and it is includes are relatively succinct commentary from McKimm.
(For more, visit ridemedia and search ‘NRS Team Profile’.)
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Can you please provide a list of riders on your team?
| InForm-Make | |||
| Name | State | Club | D.O.B |
| Raphael Freienstein | VIC | St Kilda CC | 8/04/1991 |
| Liam Garriga | VIC | Carnegie Caufield CC | 17/10/1994 |
| Ross Gordon | VIC | Carnegie Caufield CC | 16/06/1998 |
| Pat Lane | VIC | Melbourne Cycling League | 29/08/1991 |
| Lionel Mawditt | VIC | Carnegie Caufield CC | 21/05/1995 |
| Tom McFarlane | VIC | Leongatha CC | 13/11/1998 |
| Kallum Parlevliet | VIC | St Kilda CC | 7/08/1998 |
| Stuart Smith | VIC | Leongatha CC | 26/02/1991 |
| Carter Turnbull | VIC | St Kilda CC | 28/07/2000 |
| David Williams | VIC | Carnegie Caufield CC | 21/02/2000 |
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Other team profiles:
- AMR Renault Racing
- Holden Team Gusto
- Brisbane Continental Cycling Team
- Drapac-EF Holistic Development Team
- Mobius-BridgeLane
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Can you please list the staff/management of your team?
- Cameron McKimm: team owner
- Toby Jillings: general manager/soigneur
- Joel Pearson: directeur sportif
- Luke Medhurst / Phillip Woods: mechanics
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Can you please list your title sponsors and what their line of business is?
- InForm: “A residential design and construction company, offering a holistic service including architecture, interior design, cost planning, permit acquisition, building documentation and construction.” www.informdesign.com.au
- MAKE: “Make Ventures is a property development and investment company with a clear vision of investing in health, aged care, employment and accommodation, used to meet Victorian Community needs long-term.” www.makepropertygroup.com.au
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Can you please list your co-sponsors?
- TM Insight
- Specialized AU
- Hampton Cycles
- Tineli Performance Bikewear
- Stannards Accounting
- Pleysier Perkins Architects
- Worldwide Electrics
- Home Timber & Hardware – Park Road
- Brighton Volkswagen
- Alic’s Kitchens
- Halcam Plastering
- PF&L Collins Plumbing
- Physiosports Brighton
- POSCA
- Woodcut Floors
- Engineered Cabinets
- McKimm
- Beaumont Tiles
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Photo courtesy of the team
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Do you expect that your team will contest all events on the NRS calendar in 2018?
“We are fully committed to the NRS series and will contest all events.”
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Can you please list relevant social media links that are associated with your team?
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No team website for InForm-Make (yet).
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Photo: Jean-Pierre Ronco
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What is your team’s main motivation for being part of the NRS?
“To provide up and coming young Australian cyclists the opportunity to compete at the highest national level as well as support the series to help it grow to enable to help future generations of Australian cyclists.”
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What could be done to improve the NRS?
“We must invest in promotion. Both infrastructure and resource to bring the NRS to the people.
“To start we need a new website with team / rider profiles, race reports, news etc. It’s crazy we don’t have a stand-alone website. It’s the national competition!
“Secondly, we need to appoint a media figure head. Someone with a personality who is passionate about the series that reports on it using the available platforms – website, social media, email newsletters etc. Nothing revolutionary, just like all the other national competitions do.
“Andrew Christie-Johnstone and I recommended at our last CA meeting we cancel one race and have the teams put the money they had budgeted (most cases $10,000) towards media. That’s how badly we need it.
“The more media coverage CA / NRS provides the better exposure for our sponsors, the easier it is for us to attract and retain them. The absolute lifeblood of all of this.
“We have to get to basics in place for a start. There are a lot of good stories to be told and a large interested audience waiting.”
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How many years have you and your team been involved in:
a) Cycling? “The team started in 2014 as a group of mates racing club level.”
b) The NRS? “We competed in one event in 2016. All but two in 2017 (first year as a registered team). Will compete in all in 2018.”
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Miscellaneous:
“We are also doing a four-week stint in Belgium this year in June / July. We also have an under 19 team – InForm TM Insight who are also doing part of the NRS this season.”
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